Solution:Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.
• Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics such as age, income, gender, race, education or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs.
• The statement, 'Low predictability of consumer choice behavior and low cost of measurement is true while segmenting consumer markets on demographic basis.