Solution:Direct selling means when distributors avoid intermediaries in the supply chain and sell products directly to consumers.
In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on sales people getting in front of customer in nontraditional settings.
Hindustan unilever Ltd. a large distribution network comprising 5000 redistribution stockists and 40 'c & f agents (clearing & forwarding). The first phase of the HUL distribution network had wholesalers placing bulk orders directly with the company.