PGT (Commerce previous year questions) (HTET) (Part – V)Total Questions: 10031. Which among the following is true about packaging of a product?A. Packaging helps in branding and promoting brand loyaltyB. Packaging is a major expense in marketingC. Packaging increases marketing costs thus reducing the profitsD. None of theseCorrect Answer: A. Packaging helps in branding and promoting brand loyalty32. Which among the following are most essential aspects of labelling?A. Statutory ObligationsB. AestheticsC. Product PromotionD. None of theseCorrect Answer: A. Statutory Obligations33. Which among the following affect pricing strategy of a firm?A. Profit and VolumeB. Profit Volume and CompetitionC. Profit, Volume, Competition & PrestigeD. None of theseCorrect Answer: C. Profit, Volume, Competition & Prestige34. Markup pricing is an example of-A. Cost based approachB. Buyer based approachC. Competition based approachD. None of theseCorrect Answer: A. Cost based approach35. Which among the following is an example of competition based pricing?A. Firm bidding for a particular projectB. Higher price of a highly popular brand of shoeC. 9% mark up on cost ex-factoryD. None of theseCorrect Answer: A. Firm bidding for a particular project36. Which pricing approach is used to avoid the problem of overpricing and under pricing?A. Cost based approachB. Buyer based approachC. Competition based approachD. None of theseCorrect Answer: C. Competition based approach37. In the case of prestige goods the demand is-A. Price sensitiveB. Not price sensitiveC. Not price sensitive till a levelD. None of theseCorrect Answer: C. Not price sensitive till a level38. If you are a marketing manager of a firm you would prefer the customers who are—A. Less price sensitiveB. More price sensitiveC. Depends upon the marketing mixD. Above allCorrect Answer: A. Less price sensitive39. Negotiation Flow in the marketing channel does not involve—A. WholesalerB. Transporting CompanyC. RetailerD. None of theseCorrect Answer: B. Transporting Company40. Actual physical movement of the product from the manufacturers through all the parties who take physical possessions of the product from the point of production to the final consume is called as—A. TransportationB. Product FlowC. Marketing ChannelD. None of theseCorrect Answer: B. Product FlowSubmit Quiz« Previous12345678910Next »