UGC NET/JRF EXAM, Mass Communication and Journalism, December-2023

Total Questions: 100

81. Match List-I with List-II.

List-I (Definition)	List-II (Author)
(a) Advertising is salesmanship in print	III. John E. Kennedy
(b) ‘Advertising as a substitute of human salesman’	II. Sidney Bernstein
(c) ‘Advertising is any paid form non-personal presentation of Idea, goods and servicing by an identified sponsor’	IV. AMA
(d) ‘An advertisement in bornout of selling an idea that has been seen somewhere it is how well the idea is sold that makes the difference’	I. Bob Isherwood

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	II	III	I	IV
B.	III	II	IV	I
C.	I	II	III	IV
D.	IV	I	II	III

Correct Answer: B.

Solution:

(a) “Advertising is salesmanship in print” is a phrase coined by John E. Kennedy in 1905. The phrase describes the idea that an ad should convey the same message as a good salesperson would in person, rather than relying on general claims, pictures, or jingles.

(b) Advertising as a substitute of human salesman coined by Sidney Bernstein. This definition reflects the concept of advertising replacing or acting as a substitute for human salesmanship.

(c) The American Marketing Association (AMA) defines advertising as “any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor”.

(d) This definition aligns with the perspective of Bob Isherwood, focusing on the importance of effectively selling ideas through advertising.

82. Match List-I with List-II.

List-I (Producer)	List-II (Programme)
(a) Sayid Mirza	IV. Nukkad
(b) Basu Chatterjee	I. Rajni
(c) Govind Nihalani	III. Tamas
(d) Shyam Benegal	II. Bharat Ek Khoj

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	III	I	IV	II
B.	IV	I	III	II
C.	IV	II	III	I
D.	I	III	II	IV

Correct Answer: B.

Solution:

(a) Sayid Mirza - IV. Nukkad: Sayid Mirza is associated with producing the popular television series “Nukkad.”

(b) Basu Chatterjee - I. Rajni: Basu Chatterjee is known for producing the TV serial “Rajni.”

(c) Govind Nihalani - III. Tamas: Govind Nihalani is renowned for directing and producing the acclaimed television series “Tamas.”

(d) Shyam Benegal - II. Bharat Ek Khoj: Shyam Benegal is known for directing and producing the historical drama television series “Bharat Ek Khoj.”

83. Match List-I with List-II.

List-I (Thinkers)	List-II (Works)
(a) Pandit Deendayal Upadhyay	III. Bharatiya Arthaneeti ka Aawamulyan
(b) Lokmanya Tilak	IV. Geeta Rahasya
(c) Dr. Bhimrao Ambedkar	II. Federation versus Freedom
(d) Dr. Ram Manohar Lohia	I. Sapt Krantiyan

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	III	I	II	IV
B.	II	IV	I	III
C.	III	II	IV	I
D.	III	IV	II	I

Correct Answer: D.

Solution:

(a) Pandit Deendayal Upadhyay authored “Bhartiya Arthneeti Ka Awamulyan,” focusing on the principles and development of Indian economic thought.

(b) Bal Gangadhar Tilak wrote the book Geeta Rahasya. Geeta Rahasya is the analysis of karma-yoga in the Bhagavat Gita, which is known to be the gift of the Vedas and the Upanishad.

(c) Federation Versus Freedom is a 156-page book by Bhimrao Ramji Ambedkar, the father of the Indian Constitution, that was first published in 1939.

(d) Ram Manohar Lohia was the theorist of Sapta Kranti in the context of creating a new world order on the basis of socialism.

84. Match List-I with List-II

List-I (Communication Medium)	List-II (Foundation Year)
(a) Twitter	II. 2006
(b) Pinterest	I. 2009
(c) Instagram	IV. 2010
(d) Snapchat	III. 2011

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	I	II	III	IV
B.	I	IV	II	III
C.	II	III	IV	I
D.	II	I	IV	III

Correct Answer: D.

Solution:

(a) Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, and launched in July of that year.

(b) Pinterest was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra and development of the site began in December 2009.

(c) Instagram, online social media platform and social network service for photograph and video sharing. The app was launched in 2010 by cofounders Kevin Systrom and Mike Krieger.

(d) Snapchat was launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

85. Match List-I with List-II.

List-I (Advertisement related Act)	List-II (Year)
(a) Consumer Protection Act	II. 1986
(b) The Drug and Magic Remedies Act	IV. 1954
(c) Essential Goods Act	I. 1955
(d) Sign and Name Act	III. 1950

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	II	I	IV	III
B.	II	IV	I	III
C.	I	IV	III	III
D.	I	II	III	IV

Correct Answer: B.

Solution:

(a) The Consumer Protection Act enacted in 1986 was an act by the Indian Parliament to protect the interests of consumers.

(b) The Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954 is an act of the Indian Parliament that controls drug advertising.

(c) The Essential Commodities Act, 1955 (ECA) gives the government the power to control the production, supply, distribution, trade, and commerce of essential commodities.

(d) The Sign and Names Act, 1950 was enacted by Parliament in 1950 to prevent the improper use of certain signs and names for professional and commercial purposes.

86. Given below are two statements:

Statement I: In the present times website is the identity of an organization on the global level.
Statement II: Website has not been successful in directly connecting any organization and clients mutually. In the light of the above statements, choose the most appropriate answer from the options given below:

A. Both Statement I and Statement II are correct
B. Both Statement I and Statement II are incorrect
C. Statement I is correct, but Statement II is incorrect
D. Statement I is incorrect, but Statement II is correct

Correct Answer: C. Statement I is correct, but Statement II is incorrect

Solution:

Statement I: This statement is correct. In modern times, a website serves as a key platform for organizations to establish their presence and identity globally.

Websites provide information about the organization, its products or services, and act as a digital representation of the business.

Statement II: This statement is incorrect. Websites play a crucial role in facilitating direct connections between organizations and clients.

Through websites, businesses can engage with potential customers, provide information, showcase offerings, enable transactions, and establish communication channels. Websites serve as effective tools for customer acquisition, interaction, and relationship-building in the digital age.

87. Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).

Assertion (A): 'Press Council Act 1976' was repealed by Press Council Act Repeal ordinance.
Reason (R): Press Council was dissolved because according to the Government it failed in fulfilling its responsibilities.

A. Both (A) and (R) are true and (R) is the correct explanation of (A)
B. Both (A) and (R) are true but (R) is not the correct explanation of (A)
C. (A) is true, but (R) is false
D. (A) is false, but (R) is true

Correct Answer: A. Both (A) and (R) are true and (R) is the correct explanation of (A)

Solution:

Assertion (A): This statement is true. The Press Council Act, 1978, which replaced the earlier Press Council Act, 1976, was indeed repealed by the Press Council Act Repeal Ordinance.

Reason (R): This statement is also true. The Press Council of India, which was established under the Press Council Act, 1978, was dissolved by the Government of India in 2021 due to perceived shortcomings and ineffectiveness in fulfilling its responsibilities of maintaining standards in the Indian media industry.

88. Given below are two statements:

Statement I: As compared to AM channel, FM channel has a much wider range.
Statement II: As a result of its reach in a limited area, more people get connected to FM channel. In the light of the above statements,

choose the most appropriate answer from the options given below:

A. Both Statement I and Statement II are true
B. Both Statement I and Statement II are false
C. Statement I is true, but Statement II is false
D. Statement I is false, but Statement II is true

Correct Answer: B. Both Statement I and Statement II are false

Solution:

Statement I: This statement is false. In reality, AM (Amplitude Modulation) radio waves typically have a longer range and can travel farther distances over the ground compared to FM (Frequency Modulation) radio waves.

AM waves are better suited for long-distance communication, especially during night time when atmospheric conditions allow for increased propagation.

Statement II: This statement is also false. FM channels, although they may have more localized coverage compared to AM channels, do not necessarily lead to more people getting connected.

The effectiveness of radio broadcasting (both AM and FM) in reaching audiences depends on various factors including transmitter power, geographical terrain, population density, and listener preferences.

89. Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).

Assertion (A): The internet culture identifies a number of different subcultures.
Reason (R): It does not contribute collectively to the direction of the online environment.

In the light of the above statements, choose the most appropriate answer from the options given below:

A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
B. Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
C. (A) is correct, but (R) is not correct
D. (A) is not correct, but (R) is correct

Correct Answer: C. (A) is correct, but (R) is not correct

Solution:

Assertion (A): This statement is correct. The internet fosters a wide range of online communities with unique interests, practices, and forms of communication. These are often internet subcultures. (e.g., gamers, meme creators, cryptocurrency enthusiasts)

Reason (R): This statement is not correct. Internet subcultures significantly influence the online environment. They create trends, generate content, develop online language, and can even push for social or political change.

90. Given below are two statements:

Statement I: Face validity is probably the weakest way to find out the validity of the measurement instrument for a research.
Statement II: Construct validating is a validation process of construct by existing conceptual or theoretical bases through statistical analysis.

In the light of the above statements, choose the most appropriate answer from the options given below:

A. Both Statement I and Statement II are true
B. Both Statement I and Statement II are false
C. Statement I is true, but Statement II is false
D. Statement I is false, but Statement II is true

Correct Answer: A. Both Statement I and Statement II are true

Solution:

Statement I: This statement is true. Face validity simply assesses whether a test appears to measure what it’s intended to measure on the surface. It’s subjective and doesn’t guarantee the test actually captures the underlying concept (construct).

Statement II: This statement is also true. Construct validation aims to determine if a measurement tool truly reflects the abstract concept (construct) it’s designed to assess.

This often involves statistical analysis to see how the test scores relate to other established measures of the construct and theoretical predictions.