UGC NET/JRF EXAM, Mass Communication and Journalism, January-2025

Total Questions: 100

61. Which of the following are not the part of Integrated Marketing Communication (IMC)?

A. Manufacturing
B. Advertising
C. PR and Publicity
D. Promotion
E. Recycling

Choose the correct answer from the options given below:

Correct Answer: 4. A and E Only
Solution:Integrated Marketing Communication (IMC) refers to a strategic coordination of various promotional tools to present a unified message to the audience. Core elements include:

• Advertising
• Public Relations and Publicity
• Sales Promotion
• Direct Marketing
• Personal Selling

Now evaluate:

A. Manufacturing – Not part of IMC:
This is a production function, not a communication or promotional activity.

E. Recycling – Not part of IMC:
It is part of environmental management, not communication or marketing.

Hence, A and E are not part of IMC.
Correct answer: 4: A and E Only.

62. Which of the following are Large Language Models?

A. ChatGPT
B. Yahoo
C. Claude
D. Zodiac
E. Gemini

Choose the correct answer from the options given below:

Correct Answer: 2. A, C and E Only
Solution:Large Language Models (LLMs) are AI systems trained on vast textual data to generate human-like responses. Let’s evaluate:

A. ChatGPT – Yes:
Developed by OpenAI, it is a leading LLM based on GPT architecture.

C. Claude – Yes:
An LLM developed by Anthropic, known for its safety and conversational intelligence.

E. Gemini – Yes:
Previously known as Bard, Gemini is Google’s LLM developed by Google DeepMind.

Now the others:

B. Yahoo – No:
It is an internet services company, not an LLM.

D. Zodiac – No:
Not an AI language model. It refers to astrology or other unrelated uses.

Correct answer: 2: A, C and E Only.

63. Which of the following are not Japanese film directors?

A. Kenzi Mizoguchi
B. Kim Jee-Won
C. Ang Lee
D. Akira Kurosawa
E. Hiroshi Inagaki

Choose the correct answer from the options given below:

Correct Answer: 3. B and C Only
Solution:We are to identify those who are not Japanese film directors:

A. Kenji Mizoguchi – Japanese:
Known for Ugetsu and Sansho the Bailiff, a master of Japanese cinema.

B. Kim Jee-Won – Not Japanese:
He is a South Korean director, known for A Tale of Two Sisters and I Saw the Devil.

C. Ang Lee – Not Japanese:
A Taiwanese-American filmmaker, famous for Crouching Tiger, Hidden Dragon and Life of Pi.

D. Akira Kurosawa – Japanese:
Renowned for classics like Seven Samurai, Rashomon, and Ran.

E. Hiroshi Inagaki – Japanese:
Directed historical epics such as Samurai Trilogy and Chushingura.

So, B and C are not Japanese.
Correct answer: 3: B and C Only.

64. The strengths of Uses and Gratification theory are:

A. Provides insightful analysis of how people experience media content
B. Cannot easily address the presence or absence of effects
C. Differentiates active uses of media from more passive uses
D. Media gratifications are often not associated with effects
E. Respects intellect and ability of media consumers

Choose the correct answer from the options given below:

Correct Answer: 2. А, C and E Only
Solution:The Uses and Gratification Theory (UGT) studies how and why people actively seek out media to satisfy various needs. Its strengths include:

A. Provides insightful analysis of how people experience media content:
Focuses on user-centered engagement, highlighting the purpose and context of media use.

C. Differentiates active uses of media from more passive uses:
UGT recognizes audiences as active participants, not passive recipients.

E. Respects intellect and ability of media consumers:
The theory values the user’s choice, intention, and reasoning in media consumption.

Options B and D refer more to limitations of the theory, not strengths.

Correct answer: 2: A, C and E Only.

65. What is the full form of jpeg (used in media design)?

Correct Answer: 2. Joint Photographic Experts Group
Solution:JPEG is a commonly used image file format, and the term is an acronym for:

• Joint Photographic Experts Group
This group was a committee of experts from ISO and ITU, which developed the JPEG standard in 1992.

• JPEG is known for compressing digital images with minimal loss in quality, especially useful for web graphics and photography.

Hence, correct expansion of JPEG is: 2: Joint Photographic Experts Group.

66. Who started the newspaper 'The Times', а popular newspaper of England?

Correct Answer: 3. John Walter
Solution:The English newspaper ‘The Times’ was started by John Walter in 1785.

• Initially, it was published under the title ‘The Daily Universal Register’ and was renamed ‘The Times’ in 1788.
• John Walter was a businessman who founded the paper to promote the new logographic printing system.
• Today, The Times is one of the most prestigious newspapers in the United Kingdom, known for its comprehensive reporting and editorial quality.

Correct answer: 3: John Walter.

67. Match the List-I with List-II.

List-IList-II
A. FacebookI. King of Video Clips
B. LinkedInII. Microblogging
C. YouTubeIII. The Professional Network
D. XIV. Most popular SNS

Choose the correct answer from the options given below:

Correct Answer: 4. A-IV, B-III, C-I, D-II
Solution:Let’s match the platforms with their correct identifiers:

A. Facebook – IV. Most popular SNS (Social Networking Site):
Facebook is the world’s most widely used social media platform, originally launched in 2004 and widely considered the top social networking service globally.

B. LinkedIn – III. The Professional Network:
LinkedIn is a platform specifically designed for professional networking, job seeking, and career development.

C. YouTube – I. King of Video Clips:
YouTube, owned by Google, is the largest video-sharing platform, often referred to as the “king of video.”

D. X (formerly Twitter) – II. Microblogging:
Twitter, now rebranded as X, is known for microblogging, where users post short updates (tweets) limited to a certain character count.

Correct matching: A-IV, B-III, C-I, D-II → Option 4.

68. In 1921, the Government of India appointed a Committee to look into the Press Laws and make recommendations under the chairmanship of Sir______.

A. Tej
B. Bahadur
C. Sapru
D. Teja
E. Sahni

Choose the correct answer from the options given below:

Correct Answer: 2. A, B and C Only
Solution:In 1921, the Government of India appointed a committee to evaluate and recommend reforms in press laws. This committee was chaired by:

• Sir Tej Bahadur Sapru – a distinguished lawyer, politician, and member of the Indian Legislative Council.

So the correct breakdown is:

A. Tej – Part of full name
B. Bahadur – Middle name
C. Sapru – Last name

Hence, the correct combination representing the chairman’s name is: A, B and C Only → Option 2.

69. If filmed at less than 24 frames per second speed, how will the motion appear?

Correct Answer: 4. Faster
Solution:In cinematography, the standard frame rate for films is 24 frames per second (fps).

• If you record at a frame rate below 24 fps, such as 18 or 12 fps, and then play it back at normal speed (24 fps), the result is that motion appears sped up.
• This is a basic principle of undercranking the camera, used intentionally for comic effect or to speed up action in silent films.

Correct answer: 4: Faster.

70. Arrange the following in sequential order according to the inverted pyramid news story format:

A. Minor details not covered so far
B. Expansion of first and second leads
C. Headline
D. First summary lead
E. The second lead

Choose the correct answer from the options given below:

Correct Answer: 1. C, D, E, B, A
Solution:The inverted pyramid format in news writing presents the most important information first, followed by supporting and less important details. The correct sequence is:

C. Headline – The title of the news story, summarizing the main point.

D. First summary lead – The opening paragraph containing the who, what, when, where, why, and how.

E. The second lead – A follow-up to the first lead, elaborating on key aspects.

B. Expansion of first and second leads – Offers more depth, background, and quotes.

A. Minor details not covered so far – Least important information at the end.

This structure helps editors trim content from the bottom if space is limited, without losing the core message.

Correct sequence: C, D, E, B, A → Option 1.