UGC NET/JRF EXAM, Mass Communication and Journalism, June-2023

Total Questions: 100

11. The basic theories of propaganda are:

(a) Theory of perception
(b) Theory of intention
(c) Theory of persuasion
(d) Theory of dependency
(e) Theory of adjustment

Choose the correct answer from the options given below:

Correct Answer: D. (a), (c) and (e) only
Solution:(a) Theory of perception: This theory focuses on how individuals perceive and interpret information, suggesting that propaganda can manipulate perceptions to influence beliefs and attitudes.

(b) Theory of intention: This theory examines the motives behind propaganda efforts, suggesting that propaganda is often designed with specific goals or intentions in mind, such as shaping public opinion or promoting a particular agenda.

(c) Theory of persuasion: This theory explores the techniques and strategies used in propaganda to persuade and influence individuals, emphasizing the use of persuasive communication tactics to achieve desired outcomes.

12. Arrange the following Acts in year-wise progressing order.

(a) Metcalfe Act
(b) Vernacular Press Act
(c) Gagging Act
(d) Indian Printing Press Act
(e) Curzon Administration and Confidentiality Act

Choose the correct answer from the options given below:

Correct Answer: B. (a), (c), (b), (e), (d)
Solution:(a) Metcalfe Act: The Press Act of 1835, also known as the Metcalfe Act, was a law that repealed a restrictive 1823 ordinance. The act required printers and publishers to provide detailed information about their premises and allowed them to cease operations if necessary.

(c) Gagging Act: The Gagging Act passed in 1857 required licenses for owning or operating a printing press. It also gave the government the power to ban the publication of any newspaper, book, or printed material.

(b) Vernacular Press Act: The Act was passed in 1878. The act excluded English-language publications as it was meant to control seditious writing in 'publications in Oriental languages' everywhere in the country, except for the South.

(e) Curzon Administration and Confidentiality Act: In 1904, Lord Curzon, the Viceroy of India, passed the Indian Official Secrets Act. The act restricted freedom of the press and made it illegal to leak information.

(d) Indian Printing Press Act: The Indian Press Act passed in 1910, also known as the Indian Printing Press Act, was passed in British India to limit the influence of Indian vernacular and English language in promoting support for radical Indian nationalism.

13. The new wave film of French Cinema is:

(a) Le Beu Serge
(b) Father Surgious
(c) The Golden Mountain
(d) 400 Blows
(e) Breathless

Choose the most appropriate answer from the options given below:

Correct Answer: A. (a), (b) and (c) only
Solution:(a) Le Beau Serge is a 1958 French film directed by Claude Chabrol, who also wrote, produced, and acted in the film. The film is often cited as the first product of the French New Wave, or Nouvelle Vague, film movement. The title literally translates to "Handsome Serge".

(d) The 400 Blows (French: Les Quatre Cents Coups) is a 1959 French coming of-age drama film directed by François Truffaut. The film is considered a defining film of the French New Wave and is credited for launching the movement along with Jean-Luc Godard's Breathless (1960).

(e) Breathless (French: À bout de souffle, which translates to "out of breath") is a 1960 French New Wave crime drama film written and directed by Jean-Luc Godard. Some say that Breathless is a feminist film and the film itself is constructed and presented in a distinctly feminist way.

14. What are the tools of PR?

(a) Dummy
(b) A House Journal
(c) Annual Reports
(d) Advert Report
(e) Job Manuals

Choose the correct answer from the options given below:

Correct Answer: B. (b), (c), (e) only
Solution:(b) A House Journal: A house journal is a publication produced by an organization for its employees, customers, or stakeholders. It is a common tool used in PR to communicate news, updates, and information about the organization's activities and achievements.

(c) Annual Reports: Annual reports are formal documents prepared by organizations to provide information about their financial performance, activities, and accomplishments over the past year. They are often used in PR to communicate the organization's progress and success to stakeholders.

(e) Job Manuals: Job manuals or employee handbooks are documents that outline the policies, procedures, and expectations for employees within an organization. They play a role in PR by ensuring consistent communication and messaging within the organization.

15. In Video Production VIP stands for:

Correct Answer: C. Video Interface Port
Solution:In video production, a Video Interface Port (VIP) refers to a connector or interface used to transfer video signals between different devices or components.

This port allows for the connection of video devices such as cameras, monitors, displays, or recording equipment to each other or to a computer or other video processing equipment. The VIP serves as a crucial link in the video production workflow, enabling the transmission of video signals with high quality and reliability.

16. Every year Press Council of India celebrates the 'National Press Day' on:

Correct Answer: C. May 07
Solution:The Press Council of India (PCI) celebrates National Press Day on November 16th every year to honour the PCI and commemorate its establishment in 1966. On this day, the PCI began functioning as a moral watchdog.

The PCI is an autonomous, self-regulatory, legal body that was formed to monitor media practices. The PCI releases a specific theme each year that focuses on the importance of a free and independent press in India. National Press Day celebrates the importance of a free and responsible press in a democratic society.

17. The terms related to media literacy:

(a) The cognitive dimension
(b) The personal dimension
(c) The emotional dimension
(d) The moral dimension
(e) The social dimension

Choose the correct answer from the options given below:

Correct Answer: A. (a), (b), (e) only
Solution:(a) The cognitive dimension: This dimension refers to the ability to access, analyze, evaluate, and create media content. It involves critical thinking skills and understanding how media messages are constructed.

(c) The emotional dimension: This dimension focuses on understanding and managing emotions related to media content. It involves recognizing how media can influence emotions and developing emotional intelligence in media consumption.

(d) The moral dimension: This dimension deals with ethical considerations in media consumption and production. It involves understanding the impact of media on values, beliefs, and ethical behaviour, as well as making responsible media choices.

18. Select from the following conclusions associated with Hindi Serials on factual basis.

(a) The framework of 'Kyonki Saas Bhi Kabhi Bahu Thi' serial has been prepared around respectable Veerani Family.
(b) The character of Parvati in 'Kahani Ghar Ghar Ki' serial is very strong and reflects the image of important Indian women.
(c) Kumkum Vadhava in 'Kumkum' serial wants to usurp all wealth of the family.
(d) The serial 'Kasauti Zindagi Ki' deals with troubles and testing time of life.
(e) The 'Balika Vadhu' serial depicts qualities of western society very effectively.

Choose the most appropriate answer from the options given below:

Correct Answer: C. (b), (d) and (e) only
Solution:(a) The serial initially introduces the wealthy Veerani family as seemingly respectable, it progresses to explore the complexities within their household. The narrative unfolds with dramatic twists and turns, highlighting internal conflicts, misunderstandings, and the challenges of maintaining family unity.

(b) Parvati, the central protagonist of this serial, embodies the qualities of a strong and resilient woman. Throughout the narrative, she faces numerous obstacles and societal pressures, but her unwavering determination, kindness, and commitment to her values help her overcome challenges.

(d) This long-running soap opera, spanning multiple seasons, delves into the complexities of human relationships. It portrays the struggles and triumphs of characters as they navigate family dynamics, romantic entanglements, societal pressures, and moral dilemmas.

19. Arrange the elements of communication of Aristotle in terms of communication process

(a) Audience
(b) Speaker
(c) Occasion
(d) Speech
(e) Effect

Choose the correct answer from the options given below:

Correct Answer: С. (d), (a), (b), (c), (e)
Solution:(b) Speaker: The communication process starts with the speaker, the person who initiates the message.

(d) Speech: The speaker crafts the message or speech, the content they want to convey to the audience.

(a) Audience: The message is then directed towards the audience, the recipient(s) who are listening or engaging with the communication.

(c) Occasion: The occasion or context plays a role in shaping the communication. This includes factors like the setting, purpose of the communication, and the relationship between the speaker and audience.

(e) Effect: Ultimately, the speaker aims to achieve a specific effect on the audience. This could be persuasion, informing, entertaining, or inspiring a particular response.

20. Match List-I with List-II.

List-IList-II
(Institutions)(Year of Establishment)
(a) Film DivisionI. 1955
(b) Children Film SocietyII. 1948
(c) National Film Archives of IndiaIII. 1974
(d) Film and Television Institute of IndiaIV. 1964

Choose the correct answer from the options given below:

(a)(b)(c)(d)
A.IIIIVIII
B.IIIIIIIV
C.IVIIIIII
D.IVIIIIII
Correct Answer: B.
Solution:(a) Film Division - II 1948: The Films Division of India (FD) is a government organization that was established in 1948 to record the country's social, political, and cultural realities on film.

(b) Children Film Society- I 1955: The Children's Film Society, India (CFSI) is a government agency that produces children's films and TV programs in various languages. It was established in 1955 under the Ministry of Information and Broadcasting by Pandit Jawahar Lal Nehru.

(c) National Film Archive of India - IV 1964: The National Film Archive of India (NFAI) was established in 1964 in Pune, Maharashtra as a media unit of the Ministry of Information and Broadcasting, Government of India.

(d) Film and Television Institute of India - III 1974: In 1974, the Film and Television Institute of India (FTII) was registered, the Television Training Institute (TTW), which was based in Delhi, was shifted to Pune and added to the institute, renaming it as the FTII.