UGC NET/JRF EXAM, Mass Communication and Journalism, June-2023

Total Questions: 100

21. Which newspaper logo bears 'Let truth Prevail':

Correct Answer: C. The Hindu
Solution:The newspaper logo that bears the tagline "Let Truth Prevail" is the Times of India. The logo includes two elephants facing each other in front of a shield with a petal lotus, three sailing ships, and the words "Let Truth Prevail" at the bottom. The Times of India is the third-largest newspaper in India by circulation and the largest selling English-language daily in the world.

22. Research used to determine the most effective way of structuring a message to achieve the desired results, known as_______.

Correct Answer: B. Added Recall
Solution:The term for research used to determine the most effective way of structuring a message to achieve the desired results is indeed "Added Recall."

Added Recall is a method used to measure the effectiveness of an advertising message by comparing the level of brand recall or message retention before and after exposure to the advertisement.

23. Academy Award winner song "Naatu Naatu" was originally sung in which language?

Correct Answer: C. Telugu
Solution:The Academy Award-winning song "Naatu Naatu" is in the Telugu language. The song is from the 2022 Indian film RRR, which is set in 1920s colonial India.

"Naatu Naatu" won Best Original Song at the 95th Academy Awards in 2023, becoming the first song from an Indian film to win the award. The song's catchy music, simple lyrics, and energetic dancing have made it a huge success, with millions of views on YouTube and fans imitating the dance.

24. Which issue of the spiritual magazine 'Kalyan' was banned by the British Government?

Correct Answer: C. Balak Ank (Boys issue)
Solution:The British government banned the December 1946 issue of the spiritual magazine Kalyan called the "Malviya Ank" (Malviya issue) because it was considered inflammatory and called for the killing of Muslims.

The issue also contained an article titled "Hindu Kya Karen" (What Should the Hindus Do?) which was also banned by the governments of UP and Bihar under section 153A for spreading "communal disaffection".

25. Objectivity is must in media researches. Objectivity in research:

(a) Saves time
(b) Helps arrive at balanced conclusion
(c) Leads to factual result
(d) Gives varied principles
(e) Yields objective results

Choose the correct answer from the options given below:

Correct Answer: D. (b), (d), (e) only
Solution:(b) Helps arrive at a balanced conclusion: Objectivity ensures that the researcher approaches the study without bias, allowing for a fair evaluation of evidence and perspectives. This helps in arriving at balanced and impartial conclusions.

(c) Leads to factual result: Objectivity ensures that the research process is based on facts and evidence rather than personal opinions or biases. This leads to more accurate and reliable results.

(e) Yields objective results: Objectivity in research ensures that the findings are free from personal bias or influence, resulting in objective and unbiased outcomes.

26. Famous Radio Announcers during the decade 1960-70 were:

(a) Jyoti Ambekar
(b) Devki Nandan Pandey
(c) Ram Bihari Vishwakarma
(d) Om Prakash Sharma
(e) Amin Sayani

Choose the correct answer from the options given below:

Correct Answer: D. (b), (d), (e) only
Solution:(b) Devki Nandan Pandey: A renowned voice of Akashvani, Pandey's career spanned over five decades. He was known for his elegant Hindi, exceptional storytelling abilities, and a deep, impactful voice that captivated audiences with his radio dramas and features

(d) Om Prakash Sharma: Om Prakash was a popular figure on Vividh Bharati during the 1960s and 1970s. Listeners appreciated his engaging voice and program hosting style, which often included presenting music, conducting interviews, and interacting with callers.

(e) Amin Sayani: “The King of Indian Radio,” Amin Sayani needs little introduction. His vibrant personality, infectious wit, and innovative programming style made him a household name across India.

27. What is the process of gaining higher visibility in an organic way?

Correct Answer: C. SEO (Search Engine Optimization)
Solution:The process of gaining higher visibility in an organic way is called Search Engine Optimization (SEO). SEO involves optimizing various aspects of a website, such as its content, structure, and metadata, to improve its ranking in search engine results pages (SERPs).

By implementing SEO techniques, website owners aim to increase organic traffic to their site, thereby enhancing visibility and attracting more visitors without relying on paid advertising.

28. A research triangulation method means:

Correct Answer: A. Three angles of observation
Solution:A research triangulation method refers to the combination of multiple approaches or methods to investigate a research question or phenomenon.

Triangulation involves using different data sources, data collection methods, theoretical perspectives, or researchers’ viewpoints to cross-validate findings, enhance the credibility of results, and provide a more comprehensive understanding of the research topic.

29. The terminologies associated with photography:

(a) Shutter exposer
(b) Focus length
(c) Banner
(d) Aperture
(e) Proof reading

Choose the most appropriate answer from the options given below:

Correct Answer: D. (b), (c), (e) only
Solution:

(a) Shutter exposure: This term refers to the duration for which the camera’s shutter remains open to allow light to reach the camera sensor or film, resulting in an exposure. It determines the amount of light that enters the camera and affects the brightness and clarity of the image.

(b) Focus length: Focus length refers to the distance between the lens and the focal point, affecting the field of view and magnification of the image.

(d) Aperture: This term refers to the opening in the lens that controls the amount of light entering the camera. It also influences the depth of field, determining how much of the image is in focus.

30. 'The reason behind undevelopment is lack of technology'. This statement is given by:

Correct Answer: A. Daniel Learner and Wilbur Schram
Solution:Daniel Lerner and Wilbur Schram were prominent scholars in the field of communication and development studies.

They were known for their work on modernization theory, which posited that economic development and social progress in traditional societies could be achieved through the adoption of modern technologies, particularly mass media technologies like television and radio.

The statement “The reason behind underdevelopment is lack of technology” reflects one of the key tenets of modernization theory, namely that technological advancements are essential for promoting development and overcoming underdevelopment in traditional societies.