UGC NET/JRF EXAM, Mass Communication and Journalism, June-2023

Total Questions: 100

41. Arrange the Indian movies chronologically from earliest to the recent.

(a) Sairandhri
(b) The Life of Christ
(c) Ek Bangla Bane Nyara
(d) Awara
(e) Krishna Janma

Choose the correct answer from the options given below:

Correct Answer: B. (a), (b), (c), (d), (e)
Solution:

(b) The Life of Christ: The Life of Christ was made in 1910. This silent film, produced by Dadasaheb Phalke, is considered one of the earliest Indian movies. The film inspired Phalke, who was known as the “father of Indian cinema”, to bring Indian images to the screen

Krishna Janma: Shri Krishna Janma is a 1918 silent Indian film directed by Dadasaheb Phalke. The film is about the birth of Krishna, and begins with an invocation of the “almighty god” at a river.

(a) Sairandhri: Sairandhri is a 1933 Indian film directed by V. Shantaram that is based on an episode from the Mahabharata. The film is a remake of the 1920 silent film, directed by Baburao Painter.

(c) Ek Bangla Bane Nyara: The movie “Ek Bangla Bane Nyara” was made in the year 1937, which was directed by Nitin Bose and produced by New Theatres.

(d) Awara: Awara (1951), also known as The Vagabond, is a Hindi-language Indian film that mixes crime drama, romance, and social commentary. It was directed by Raj Kapoor and written by Khwaja Ahmad Abbas.

42. DAVP, DFP, Song and Drama division integration and formed new body is:

Correct Answer: B. Central Bureau of Communication
Solution:The Directorate of Advertising and Visual Publicity (DAVP), the Directorate of Field Publicity (DFP), and the Song & Drama Division (S&DD) were integrated to form a new unified body: the Central Bureau of Communication (CBC).

By merging these three organizations with distinct yet complementary areas of expertise, the CBC was envisioned as a one-stop shop for government communication in India.

It leverages a wider range of communication tools and channels, fostering a more cohesive and strategic approach to disseminating information and engaging with diverse audiences across the country.

43. When Chat GPT was launched?

Correct Answer: A. August, 2022
Solution:ChatGPT is a chatbot developed by OpenAI was launched on November 30, 2022. Based on large language models (LLMs), it enables users to refine and steer a conversation towards a desired length, format, style, level of detail, and language.

Successive user prompts and replies are considered at each conversation stage as context.

44. When the IT (Intermediary Guidelines and digital media ethics code), rule was released in?

Correct Answer: D. 2022
Solution:The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, were released in February 2021 by the Central Government of India.

The rules aim to regulate social media intermediaries and digital media platforms, with a focus on curbing the spread of fake news and hate speech.

The rules prohibit 11 types of content from being made available on social media platforms, and intermediaries must ensure that users do not use their platform to share or transmit content violating the rules.

45. Television as a medium of advertising offers the qualities:

(a) Captivity of Audience
(b) Dual-sensory impact
(c) Inclusivity
(d) Wide reach and motion
(e) Effectiveness

Choose the correct answer from the options given below:

Correct Answer: C. (a), (b), (d) only
Solution:

(a) Captivity of Audience: Television has the ability to capture the attention of viewers for extended periods, as they are typically engaged with the content being broadcast.

(b) Dual-sensory impact: Television advertisements can engage both visual and auditory senses simultaneously, enhancing the impact and memorability of the message.

(d) Wide reach and motion: Television has a wide reach, allowing advertisers to target diverse audiences across geographical locations. Additionally, the motion in television ads adds dynamism and visual appeal.

46. According to MacLuhan, hot media are:

(a) Radio
(c) Film
(e) Cartoon
(b) Doordarshan
(d) Photograph

Choose the correct answer from the options given below:

Correct Answer: B. (a), (b) and (c) only
Solution:

According to Marshall McLuhan, hot media are those that are high in definition and require little participation or involvement from the audience. Hot media provide a lot of information in a structured format, leaving little to the imagination.

The hot media listed in the options are:

(a) Radio: Radio broadcasts provide a continuous stream of auditory information, requiring relatively less participation from the audience.

(c) Film: Films present a high-definition visual and auditory experience, providing a structured narrative that requires little effort from the audience.

(d) Photograph: Photographs are static images that convey a lot of information in a detailed and structured format, requiring minimal interpretation from the viewer.

47. The light source of scene, which emphasized the important objects in that scene is known as_______.

Correct Answer: C. Three point light
Solution:The light source in a scene that emphasizes the important objects or subjects is known as the “Key light”. The key light is the primary light source in a lighting setup, typically positioned at an angle to illuminate the main subject or objects in the scene.

It provides the primary illumination and establishes the overall mood and atmosphere of the scene. Other lights, such as fill lights and backlights, may be used in conjunction with the key light to achieve the desired lighting effect, but the key light plays a central role in defining the visual composition of the scene.

48. Which one of the following theories consider society as a mirror:

Correct Answer: A. Source theory
Solution:Ubhar and Pratibimb theory, originating from the Advaita Vedanta school of Hindu philosophy, uses the metaphor of a mirror to describe the relationship between the individual self (Jiva) and the ultimate reality (Brahman).

Ubhar (reflection) and pratibimb (image) represent how the individual self reflects the qualities of the ultimate reality. Similarly, society can be seen as a mirror reflecting the collective consciousness, values, and behaviors of its members.

Just as a mirror reflects an object placed before it, society’s norms, expectations, and prevailing ideologies can influence the behaviour and beliefs of individuals within it.

49. Names of the books written by Vinoba Bhavey are:

(a) Euklyd ka Rekhaganit
(b) Man ki Shakti
(c) Ahinsa ki Talash
(d) Stri Shakti
(e) Tisri Shakti

Choose the correct answer from the options given below:

Correct Answer: C. (b), (c) and (d) only
Solution:Vinoba Bhave a prominent figure in the Indian independence movement and follower of Mahatma Gandhi, Bhave is known for his advocacy of non-violence (ahimsa) and the Bhoodan movement (land donation movement).

He authored several books and wrote extensively on topics related to spirituality, nonviolence, and social reform. Books written by him are: (c) Ahinsa ki Talash, (d) Stri Shakti and (e) Tisri Shakti.

50. The most extensively used scaling technique in educational research is:

Correct Answer: C. Ratio scale
Solution:The ratio scale is a quantitative scale that has a true zero and equal intervals between neighbouring points. A zero on a ratio scale means there is no presence of the variable that you are measuring.

The ratio scale helps understand the intervals, values, true zero characteristics, and the ultimate order in calculating ratios. The ratio scale is used to calculate all the scientific variables.

In fact, in the absence of a ratio scale, scientific variables cannot be measured. Examples of ratio scales include length, area, and population.